Vita Food Products, Inc. has partnered with “The Biggest Loser” to launch a cobranded line of frozen, ‘value added’ seafood consisting of four flavor profiles – Asian Toasted Sesame Wild Salmon, Dijon Herb Wild Salmon, Fiesta Lime Tilapia and Fire Roasted Tilapia.
Consumers can experience the bold flavor of these frozen seafood dishes at home quickly and easily. Each flavor profile was carefully developed to maximize flavor and protein but minimize fat calories per serving, sodium and sugar. Vita achieved this by using savory fresh ingredients that honor the healthy lifestyle of “The Biggest Loser” brand.
Vita Food Products seafood division is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments. The company markets and sells its seafood items under the Vita®, Elf®, Grand Isle® and Jim Beam® brands.